Ecco


True passion is essential to making great shoes. From design to production and retail, we apply the utmost attention to detail. ECCO builds its success on uncompromising quality, innovative technology and design. Throughout our history, our philosophy has been to make shoes that are shaped to fit the foot, not the other way around. This is who we are.

OUR VISION IS TO BE THE LEADING PREMIUM BRAND FOR SHOES AND LEATHER GOODS

OUR VALUES

At ECCO we are guided by respect for our heritage, our call for innovation, our quest for excellence, our dedication to care, and our passion.
We care about creating and maintaining strong, positive relationships with our colleagues, our partners, our customers and the societies in which we live and work with respect for diversity.
Our work is based on quality craftsmanship, and we challenge convention in our strive for uniqueness.

OUR TECHNOLOGY

FLUIDFORM™ TECHNOLOGY

Developed by ECCO over three decades, FLUIDFORM™ is a technology that enables us to create ergonomically advanced soles. By injecting a resilient, shock-absorbent material directly into the shoe mould, we bond the sole to the upper instantly and seamlessly, without the compromises common with glued or stitched assemblies. The result is a reliable and durable union between the upper and the sole unit, which offers a finely-tuned balance of cushioning and rebound.

OUR HISTORY

AMBITION WITHOUT COMPROMISE

Karl Toosbuy – the founder of ECCO – had a dream. He wanted to own a shoe factory and run his own business. Trained from an early age as a shoemaker, he gradually rose through the ranks and by his early 30’ies was managing a shoe factory in Copenhagen. The business, however, was not his.
The family decided to give up the security of a regular job, sell their home and move to Bredebro on the west coast of Denmark, just north of the German border. Karl and Birte Toosbuy and their 5-year-old daughter, Hanni, rented a small house and took over an empty factory built by the local community to help create jobs in what was a predominantly agricultural town.
FROM HUMBLE BEGINNINGS TO THE BREAKTHROUGH

Farmland stretched for miles around the small factory building on the outskirts of Bredebro where Birte and Karl Toosbuy had assembled a small team to get production up and running. Initially limited to ladies’ shoes under the Venus brand, it was a tough start. The Toosbuys worked extremely long hours, tackled endless problems and sometimes doubted whether they would succeed.
The first real breakthrough came in the late 1970s when ECCO’s designer Ejnar Truelsen created the “JOKE”. This was followed by a series of other revolutionary shoes, some of which are still in production today. Karl Toosbuy bought his first direct injection machine to apply high-tech production technology to the business. So confident was he in the machine that he bought a second one before the results from the first had materialised.
Visit Ecco and shop today!

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