Dollar Shave Club

Before Dollar Shave Club launched a viral video humorously depicting the struggles of buying men’s razors, the brand was entirely unknown to the world. Boasting the slogan “our blades are f*#%ing great,” this video was the framework for the witty brand voice that Dollar Shave Club consistently uses across their digital channels and cleverly branded products. Here, Dollar Shave Club explains how they leverage humor to transform an ordinary product into a multimillion dollar brand.

What marketing and branding strategies contributed to Dollar Shave Club’s rapid rise to success?

DSC: Humor has been an integral part of the company since Dollar Shave Club (DSC) began. Many of our members discovered DSC thanks to the now famous tongue-in-cheek video that our founder and CEO Michael Dubin wrote and starred in back in 2012. The video resonated with guys because we spoke clearly and humorously about the struggles of buying quality razors at an affordable price. The video highlighted the ridiculous experience that men face when buying razors at the local drugstore, from the plastic razor fortress to the inattentive sales clerk and high-ticket price.

How does the Dollar Shave Club brand identity inform and influence your digital presence?

DSC: From our packaging to our digital presence to our media strategy, the DSC brand identity informs everything we do. To repeat the success of our first video, we made another satirical video to introduce One Wipe Charlies, a product that many of our members had requested. Once again, Michael wrote and starred in “Let’s Talk about #2” to highlight every man’s quest for a better clean. When we launched One Wipe Charlies in 2013, we partnered with the very important but often-overlooked NFL centers on four teams. For every clean snap they made and for every fan who tweeted #CleanSnap during two home games, Dollar Shave Club donated money to the player’s charity of choice. During those games, DSC also handed out One Wipe Charlies for football fans to try and enjoy.

Dollar Shave Club is a subscription-based service that relies on monthly renewals. What strategies do you employ to maintain customer loyalty?

DSC: We prefer to think of Dollar Shave Club as a member-based service; all of our customers are “members” of the Dollar Shave Club community. We spotlight their causes and accomplishments in our “Bathroom Minutes,” which is our monthly lifestyle magazine. We’re closely engaged with our members on our blog and social channels, which has helped us build a great customer experience. We always strive to offer the best quality grooming products to help men live smarter lives.

Why Shop At Bestbuy

What is Best Buy?

Founded in 1966, Best Buy has grown from an auto specialty store to a one-stop home electronics store. Today, it has more than 1,400 US stores and 216 international outlets.
The Internet has changed the game for retail electronics, and has responded by focusing on its online customers.
Big-brand suppliers are the lifeblood of the company, and covers major suppliers like Apple, Samsung, Sony, Microsoft, AT&T and GE. It also provides customers with a Deal of the Day, the Hot Deal and other online discounts.

Other services

  • Student support. works to support students with back-to-school bargains available 24/7.
  • Geek Squad. Get installation, repairs and general help on your Best Buy products by phone or at home with this service.
  • Quick delivery. Some products offer same-day delivery by 9 p.m.
  • Generous returns and exchanges. Customers get 15 days to exchange or return most products. Exchange or return cell phones within 14 days and wedding registry items within 60 days. You can return products by mail or in stores.

What can I buy at

Buy a variety of popular electronics, phones, wearables and toys:

  • Appliances. From fridges, washers and dryers, to floor care products, to microwaves and other small appliances.
  • TV and home theater. TVs with A/V components, like DVD players and remote controls.
  • Computer and tablet. Computers, PC gaming, VR and computer accessories that include software, printers and tablets.
  • Cameras and camcorders. Cameras and lenses, camcorders, memory cards and camera bags. Also related products like digital photo frames and editing software.
  • Mobile. Carriers, smartphones and mobile accessories.
  • Audio. Home theater systems, headphones, wireless and multiroom audio.
  • Video games. Consoles, gaming headsets and games.
  • Movies and music. DVDs, CDs, vinyl and instruments.
  • Car electronics and GPS. Car security and GPS.
  • Wearable technology. Action camcorder, headphones, smartwatches and other wearables.
  • Health, fitness and beauty. Health monitoring and testing, baby care, scales and personal care and beauty.
  • Home, garage and office. Furniture, decor, pet supplies, lawn care, printers, scanners and projectors.
  • Smart home. Home security and surveillance, voice assistance, smart lighting and irrigation control.
  • Drones, toys and collectibles. Action figures, games, puzzles, drones and musical instruments.

Secrets Best Buy Shoppers Need to Know

Best Buy is the retailer that sits atop the list for many of us when we’re on the hunt for new electronics, especially televisions, sound systems, laptops and yes, for the few primitives still roaming the planet, compact discs and DVDs (though that once humongous section is a mere shadow of itself nowadays).
And for the hail and hearty, Best Buy is the first stop on Black Friday to score an unbelievable deal or two.
But Black Friday is just one day. Bargain hunting is a year-round sport, and you never know when the tech bug may bite you. Since Best Buy is pretty much the lone wolf of national brick-and-mortar electronics retailers, we thought we’d fire off some skills for you to deploy next time you’re roaming the aisles.

Price Tags Reveal the Best Bargains

“Watch the price tags,” advises Tracie Fobes, who runs, a website that offers savings advice and deals. “They tell you so much.” Just as we informed you about the secrets hidden in Kohl’s price tags, there are secrets hidden in Best Buy’s price tags, too. You just have to know how to decipher the code.
Here’s what Fobes knows: Prices that end in “.92” indicate that a product is at or below Best Buy’s cost. “Definitely a deal to grab,” says Fobes. If the price ends in “.96,” it means the price has already been adjusted to match a competitor’s price on that product. One more: If there’s a “C” in the lower right corner of the price tag, it means the item is on clearance and no longer stocked, says Fobes.
Ah, and hunt down a manager when you scarf that “C” deal. He or she has the authority to give you an even bigger price break.

It Doesn’t Hurt to Ask

Are you spending a nice chunk of change buying a curved screen, 65-inch 4K TV? See if Best Buy will knock down the price if you add on a wall mount, sound bar, TV stand or Blu-ray DVD player. It’s called bundling, and it’s known to happen.
“If you need a printer and computer, ask if you can get a 20% discount if you purchase both items,” says Fobes. “You may not get what you want, but you should get at least 8%-to-10% savings.”
Speaking of which, the Best Buy employees I’ve talked to over the years say store managers are often open to negotiating prices, especially on big-ticket items they know you’re going to hunt down elsewhere (did I hear “warehouse club”?).

Timing Is Everything

Speaking of salespeople, managers and hot deals: It pays to shop at Best Buy at the end of the month. “Visit your store on the 30th or 31st and try to negotiate prices down,” says Fobes. “The store is trying to hit sales goals for the month and may be more willing to negotiate with you.”
According to deals experts, certain times of year can be advantageous for electronics purchases, too. Prices on laptops, for example, dip in August and September during back-to-school sales. And you’ll see some of the deepest discounts on computers – especially on select low-end models – during Thanksgiving-Black Friday-Cyber Monday sales. The days leading up to the Super Bowl feature some of the best prices of the year on a variety of big-screen TVs from name-brand manufacturers.

Scratches and Dents Equal Dollars and Cents

Very often, an unboxed item on display can be purchased at a cheaper price than the identical item never unboxed sitting in the storeroom. But you probably need to ask: “How much are you willing to sell the floor model for?” And if there’s already a price tag on a floor model itself, negotiate. The price tag usually means the manager is eager to sell it to make room for a new display.
Similarly, open-box items in Best Buy stores can be real bargains. These are purchases returned unused by customers for a variety of reasons other than the item being defective. Perhaps the box didn’t fit through the front door (it happens), the color was wrong or a significant other nixed the impulse purchase on delivery.
You can also haggle for a lower price if you find an item on a store shelf that has damaged packaging. “If the box is dented, ripped or been opened, you can negotiate the price down,” says Fobes of “Start at asking for a 25% discount and see what happens. You can usually get at least another 10% off.”

There Are Coupons for College Students

Best Buy aims exclusive deals at the college crowd. Surf over to the Student Hub on Best Buy’s website, enter your email address and wait for the special coupons to come rolling in to your inbox. They can be used at the register of a physical store or online (click on “payment method” and enter the promotional codes).
Best Buy’s definition of a college student is loose: Technically, you only need to be enrolled in one class to qualify. The retailer does ask you to identify the school you are attending when you sign up, but at least initially there’s no further proof required about where you are enrolled.

The Reward Zone Has a New Name

Best Buy’s loyalty program didn’t go away; it just got rebranded. Veteran shoppers may still refer to it as the Reward Zone, but the retailer has redubbed the program My Best Buy. Considering membership is free, it’s worth signing up. For every 250 points you accumulate via your membership, you get $5 worth of Best Buy certificates, which can be redeemed at or in stores. Basic members also get free two-day shipping on items bought online (minimum $35 order), and there are members-only deals, early access to special sale events and more.
There are tiered levels of membership, based on annual spending, but be aware that changes went into effect on August 28, 2016, that reduced benefits at some levels. For example, basic My Best Buy members now receive 0.5 points for every dollar spent (it had been one point per dollar spent). Those who spend at least $1,500 in a year can become My Best Buy Elite members and receive one point for every dollar spent (down from 1.1. points). The top tier is My Best Buy Elite Plus, peopled by the fat cats who spend $3,500 or more per year. Those members receive 1.25 points for every dollar spent (unchanged from pre-August 28 levels). Elite and Elite Plus members get free shipping with no minimum purchase required, plus extra time to make returns.
Speaking of shipping, Best Buy is offering free holiday shipping on many items, whether or not you are a My Best Buy member, through December 24.

It Pays to Showroom

Showrooming is the act of checking out merchandise in a physical store, then purchasing the item from someone else online at a discounted price. You’ve probably done it yourself, even if you didn’t realize it has an official name. Brick-and-mortar retailers loathe the practice, of course.
Best Buy is trying to turn browsing showroomers into paying customers. If you’re in one of its stores and find an item you love, but you also find that the price is lower on, talk to a salesperson or manager. They may be able to match the price — or even come in lower. It’s a win-win: Best Buy gets the sale, and you get to the instant gratification of taking your purchase home immediately. There’s no waiting two days (or more) for delivery and no extra shipping charges.

Get Rid of Your Unwanted Electronics

Best Buy takes in tons of electronics you no longer want, including computers, televisions, cell phones, speakers, appliances, video games and systems, cameras, rechargeable batteries and so much more. Best of all, there’s no charge to recycle most items – even if you didn’t purchase them at Best Buy. Among the few exceptions: There’s a $14.99 fee in most states to haul away old TVs and appliances if you buy a replacement from Best Buy; the fee is $99.99 for up to two TVs or appliances if you didn’t buy replacements.
You can even profit from your unwanted electronics. If you bring in a used printer for recycling, you’ll get a 15% discount on a new HP inkjet printer. Some stores will give discounts on ink and toner, too, when you recycle old cartridges. Got a gadget that still works? Trade it in for a Best Buy gift card. Popular trade-in items include Apple and Samsung smartphones, Apple notebooks and iPads, and video games and gaming hardware.
Oh, and if you do decide to trade in or recycle electronics that contain personal information, be sure to wipe them clean. Best Buy provides instructions on how to erase the hard drive of a Windows computer. Apple offers instructions on wiping data from its devices.
So if you want to shop, why not do it at

Ways to Save Money at JCPenney

How to shop at your favourite store and save money at the same time

Are you a JCPenney shopper? From rewards points and special coupons to discount gift cards, there are many ways to save money on all of your purchases.
Add one or a few of these money-saving strategies to your bag of tricks before your next shopping trip and enjoy the bargains!

01 Sign Up for JCPenney Rewards
Stretch your department store dollars by signing up for the free JCPenney Rewards program. You’ll earn one point for every dollar that you spend and receive a $10-off-any-purchase coupon each time you accrue 250 points.
Here’s how to sweeten the deal a little further:

  • Enter promo code 3008 or 3015 when you sign up to receive an instant coupon for $5 off any purchase.
  • Earn double points the month you sign up. Then, make a purchase each month after that to continue earning double points for a year.
  • Use your JCP card to earn an extra 25 percent in points.
  • Download the JCPenney app to your mobile device.
  • Shop on bonus points days.
02 Participate in the JCPenney Customer Satisfaction Survey
Look at the bottom of your next JCPenney’s receipt and you’ll find an invitation to take part in an online customer survey. Jump on it before you forget!
Once you complete the survey, you’ll be able to print a 10-percent off coupon.
03 Watch for Coupons
Check your Friday newspaper for a JCPenney sales circular. It often contains coupons for $10 off a $50 purchase and $15 off a $75 purchase.
Pay special attention to any circulars or mailings you receive around the holidays. They’ve been known to include coupons for $10 off any purchase of $10 or more. (That’s free money.)
04 Shop Through Mypoints
Are you planning to place an order on Access the site through, and you’ll earn two points per dollar spent.

Hint: You can also cash in your MyPoints earnings for JCPenney gift cards.

05 Search for Promo Codes
If you’re placing an order online, be sure to do a search for promo codes before you check out. It’s fairly easy to score a 10-percent off or free shipping code.

  • is a good place to look for codes.
  • Do a simple search for “JCPenney promo code” and you will find many options.

Tip: Not every promo code available online actually works and, quite often, they cannot be combined. Try a few and choose the best deal.

06 Buy Discounted Gift Cards
Gift cards are another way to save money and you don’t need to wait for someone to give you one. Instead, purchase discounted gift cards through a service like Gift Card Granny.
By thinking ahead and paying less for a gift card, you can save up to an extra 16 percent on all of your JCPenney purchases.
07 Shop JCPenney Online Clearance
Sift through the clearance merchandise on JCPenney’s website and you may uncover a steal of a deal. The online store will have merchandise from all of the company’s warehouses and stores, so the selection is much better than at your local store.
For the biggest bargains, check out the closeouts pages and sort departments using the “price low to high” option.