Birthday in a Box

Birthday Party in a Box is a very colorful on-line party supply store. The site is chocked full of party planning ideas and hundreds of products for throwing a themed party. The name is slightly misleading. While the site has ideas for theme and supplies for birthday parties, it also has supplies for numerous other types of parties. Graduation, Valentines and St. Patty’s Day; the bulk of supplies, however are for birthdays and mostly for children.

There are more than one hundred party themes from which to choose, and thousands of supplies. The website will also personalize supplies-invitations, banners, buttons, thank-you notes, etc.
Visitors to the site can shop by themeitemfirst birthdayparty ideascostumesand costume accessoriespersonalized items. There is also a coupon page. Coupons can be applied to on-site purchases. Birthday in a Box runs specials during the year. This is great incentive for using coupons.
In addition to the on-line store, Birthday in a Box  has a retail store located in Edison, New Jersey. The online site is an expanded version of that store and reaches a broader targeted audience. In business since 1996, the retail store had an unfortunate setback.  Like many New Jersey businesses, the store and consequently the website was affected by last year’s “Superstorm” Sandy. The business’ warehouse and corporate offices were reportedly flooded, with much of its merchandise under four feet of water or more. Birthday in a Box lost nearly all its merchandise during the event. The website was unable to take any new orders during that time, and orders that were placed before the storm took at least fourteen days to process.
With less than one hundred employees, Birthday in a Box is a fairly small company with a large marketing presence. Laura Wrigley is the founder of the company and has been President since its founding in 1996. Wrigley graduated with a BBA degree from The College of William and Mary. The mother of three also fields questions from on-line visitors in her Birthday in a Box website blog.
Coupons can be applied to on-site purchases. Birthday in a Box runs specials during the year. This is a great incentive for using coupons.
Prices on range from $5.00 and under to $200. There are only three items listed for more than $200. The bulk of the on-line inventory can be purchased between $20.00 and $50.00. There are 89 items in the $20-$50 dollar category and 80 that are $5 and under.
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