WHY DO WOMEN WEAR JEWELRY?

To answer this question, it is important to know in which circumstances it has appeared. The first jewelry pieces appeared around 100 000 years ago, during the times, in which men have been mainly thinking about survival. This may surprise you, taking into account, that jewelry is apparently not something we need to survive – it may seem, that it is a luxury, which we could spend time on after meeting a number of other, more basic needs.
To our ancestors, jewelry served five functions: religious, symbolic, to show social status, usage and as a decoration. They believed in the magic hidden in jewelry, in the form of talismans and amulets. It has been used as an offering to the gods. In ancient times, only the nobility could afford such a luxury as jewelry, and it was a way to stand out from the common masses. To the nobility, jewelry was a symbol of power and allowed them to strengthen their authority.
Despite the fact that most of these objectives are no longer current, jewelry is still very important to us. For us, women, because men often don’t wear it in current times (although recently jewelry appeared in men’s fashion as well, but still very marginal). In the 21st century, it mainly serves the for the purpose of decoration. Jewelry adds to womanhood and emphasizes our beauty. It is not sufficient, however, to wear any jewelry, in order to achieve these objectives. It must be appropriately selected, otherwise it will be counterproductive. Therefore, in this article, I will concentrate on the rules to be followed, which actually add to femininity, and not for the opposite effect.
Matching jewelry to clothing, hair and make-up
When it comes to hairstyle and make-up, a few rules should be kept in mind. We must remember coherence and harmony. We cannot wear a classic bracelet and a brooch along with extravagant make-up and hairstyle. In addition, we have to choose whether we want to catch attention with make-up, jewelry, or a hairstyle? We cannot over do it. Jewelry serves as a diversity to dress.
Think about your design as a whole. Unfortunately, some elements of an outfit exclude certain types of jewelry and you will have to give it up, but in a certain situation, an outfit and jewelry accompany each other into a harmonious whole. A black dress matches perfectly with red, purple, green, or silver jewelry. Remember not to connect colors that are too uniform or on the contrary, extremely contrasting. One should be dominant, and the rest should be a supplement.
If you are tied to a particular kind of jewelry and you necessarily want to wear it, be sure to match the outfit and not the other way around. Amber in silver matches silk fabric clothes, slightly lighter than the color of amber.
Jewelry accompaniment to the appearance of your face and body
There are four types of women’s beauty that can be, metaphorically, compared to four seasons. Each matches a different type of jewelry. Spring has a fair complexion, blonde hair and light eyes. The best match is jewelry of blue, green or yellow. A turquoise is a stone, which is a perfect complement to this type of beauty.
Summer offers a light or beige complexion, hair of ash grey to blonde and a variation of eye color. This kind of beauty should be accented with cool colors such as light blue, navy or silver.
The fall has a very light or beige complexion, covered with orange freckles, chestnut hair, orange or brass and irises of the eyes in an amber color. This type of beauty should be accented with brooches with amber in the retro style.
Winter can have a porcelain complexion or dark complexion, dark hair and contrasting color of eyes. Strong color tones of jewelry, pure white, black or dark navy blue, are preferred to these characteristics. To winter, we would recommend large, prominent jewelry and dark precious stones such as onyx.
When we match jewelry to the type of beauty, we also match the face shape to the shape of earrings. To simplify, it can be concluded that there are mainly three types of a face, which can be compared to geographical figures.
The first of these is the triangle, for which specific are: narrow, elongated chin, broad forehead, and for this person, the cheek bones constitute as the broadest part of your face. Jennifer Lopez has triangular face. It is worth to compensate for the lower part of the upper face with this type of a face. This means that we should wear earrings, which are narrower at the top and wider.
The second type is a circle or oval or face, which is the widest on the level of the cheeks, consists of a low forehead and round chin. Kate Winslet, as an example, is one of the people with round face. If you are of this specific kind of beauty, avoid round jewelry and think about long earrings.
A third geometric figure, to which a face can be compared to, is a square or rectangle. If you have a broad forehead, protruding cheek bones and a wide jaw, that is to say, that you have rectangular face, such as, for example, Paris Hilton. For you, as opposed to people with round faces, earrings with round shapes are desirable.
In addition, please note that, jewelry should camouflage your physical imperfections, and not emphasize them. If you have a fine silhouette, don’t wear massive and chunky pieces. Choose a small decoration. If you have a massive silhouette and you are tall, you should definitely wear large and massive jewelry with unique designs and shapes. For the shorter women with a fuller body type, we would recommend more discreet jewelry. A short neck can be elongated optically using a long necklace. Fuller breasts can be camouflaged with a necklace with half the length from the neck to the breast line. Massive necklaces, on the other hand, match women with smaller breasts.
In selecting rings, it is extremely important, what type of fingers you have. I, for example, have slim fingers and the best match for me, are massive rings. However, if you have fuller fingers, I wouldn’t suggest wearing such rings. You should wear more delicate designs.
Social conventions and moderation
Jewelry should be chosen so as to have the desired characteristic, depending on the circumstances – official, loose, sports … Wear rather modest jewelry to work. In a disco, you can afford to wear more extravagant designs. You can wear long earrings and a bracelet with shiny zircons.
Regardless of all this, what is written above, you should always be aware of one thing before wearing jewelry – it should be worn in moderation. It is better to put on one accent that catches attention, rather than to overdo with excess ornamentation. If you are putting on a necklace, stick with small earrings or don’t wear them at all. Also keep in mind that well-chosen jewelry does not need to be expensive. It should catch attention with its originality, style, color and form. You have the feel good and free about it.
Jewelry is not only an aesthetic – it is something more. It is a way to gain a sense of self-confidence and values. It should be matched with personality, and appropriate to the nature of the current mood. For some, it may be symbolic and hold a sentimental value. Also, do not forget the medicinal properties. Visit SilverRushStyle.com today.

Roberta Weissburg wanted a way to reach customers outside of her Shadyside and SouthSide Works boutiques and her limited website.

But, being a small business, she didn’t have the funds to turn her online outlet into a full e-commerce store, in addition to the business she has from her brick-and-mortar locations of Roberta Weissburg Leathers.

Looking through a trade magazine, she discovered a company dedicated to helping independent shops like Weissburg’s have a national and international presence — Shoptiques.com.

“I thought it sounded fantastic,” Weissburg says. “I was interested, so I called them. I like the opportunity it presents to show our products and our website. It’s definitely more exposure than if I tried to do this on my own. They are expanding all the time.”

Shoptiques.com, based in New York, was founded in April 2012 with 25 boutiques. Currently, there are more than 1,500. The site is divided into what’s new, boutiques, clothing, accessories, bags, shoes, home, gifts and trends. There is also a sale area.

The site was founded by Olga Vidisheva, who serves as CEO. Raised in Russia, she thought of the idea while shopping in Paris. She bought a pair of shoes that her friends wanted on her return to the United States. The boutique owner wasn’t receptive to selling shoes over the phone, so Vidisheva created a website where her friends and others could shop boutiques all over the world. Her motto is “Be yourself. Be different.”

Shoptiques.com lets you globe-trot from New York to Paris, to Los Angeles, San Francisco to Miami and now Pittsburgh to shop the best-kept secret boutiques.

“We have an absolutely incredible sales team that handpicks all of the new boutiques on the site,” Vidisheva says. “We’re very picky and work very hard to maintain our high standards of curation.”

There is a one-time setup fee. It is far less than if the owner were to create his or her own full-fledged website, which could cost $10,000 to $50,000. The cost to become part of Shoptiques.com is available by request because each boutique’s needs are different, Vidisheva says.

“We don’t disclose the integration fee because it varies on each boutique’s needs, like whether we’re doing your photography, whether we’re building your website, etc.,” Vidisheva says. “This fee goes to launching the store on the site. After this setup, we work on a commission basis, meaning we only make money if the store makes money. This aligns our incentives with the store’s incentives through the partnership.”

Each boutique curates its own selection of items. Based on data and what’s selling well, Shoptiques.com can make recommendations to the stores, but, ultimately, they can pick and choose to sell what they’d like on the platform.

“We have so much amazing unique product,” Vidisheva says. “A lot of our stores only create one or two or three of a particular item, meaning that when you make a purchase on Shoptiques.com, you’re getting products that come in very limited quantities. This is especially great for when you don’t want to show up in the same dress as your friend to a party.”

Additionally, the checkout experience is easy in that if you purchase from 10 different stores, you will only have to check out once and have one receipt, Vidisheva says. There is free shipping on orders over $100 and free returns.

In addition to Roberta Weissburg Leathers, other local stores on Shoptiques.com include The Picket Fence and The Little Black Dress by Diana Misetic in Shadyside, Prima Diva Boutique in Charleroi and Eye Kandy in Zelienople.

Daneen Troup, who owns Prima Diva Boutique, says she was contacted by Shoptiques.com. She was interested because it is difficult to sell online on her own.

“It’s been great,” Troup says. “It’s been about a month now, and I’ve had 12 sales. They’ve been great in helping get the word out to my current customers, as well as other potential customers.”

Shoptiques.com helps with the packaging by sending out materials. They ask that store owners hand-write a thank you because that special touch means a lot to a customer.

“It’s a brilliant concept,” Weissburg says. “I hope other boutiques support it because it can work for everybody. I am glad I joined.”

So is Kandy Barkley, owner of Eye Kandy, who has been selling on the site for the past month.

“I really want to sell stuff online and, for me, having my own site to sell merchandise is a daunting task because I don’t know how to go about it, so when they contacted me, I was like, this is perfect timing,” Barkley says. “It was a no-brainer. They also know what sells best, and they always respond quickly to whatever I need.”

It hasn’t quite given Diana Misetic, owner of The Little Black Dress, the exposure she wants yet, but she says it is up to her to put on more attractive items and have them photographed properly so they look good.

Terry Jolo, owner of Terry Jolo Brand with a store and studio on the South Side, plans to join.

“It seems like a good platform,” Jolo says. “I am still researching the site, but I am pretty sure I am going to go for it. It’s important for businesses like mine to have that kind of exposure.”

Check Shoptiques.com Now.

One can find anything online; that’s the beauty of the Internet. Whether you’re after a quality plumber, a new porch, or great bottle of perfume, there’s a website out there that can give you exactly what you need. Speaking of perfume, this is actually a very popular item purchased online, and there are hundreds of different dealers out there to choose from. Let’s have a look at one of the larger, more popular sites, Perfume.com.

Overview of Perfume.com

Self-described as “America’s #1 Perfume Site,” Perfume.com is a large, user-friendly site that sells a very wide range of perfume products and cologne.. Upon first entering the site, visitors are greeted by an attractive homepage. The layout is streamlined and it’s easy to find what you’re looking for. The categories catch your eye instantly and are easy to browse, whether you’re looking for perfume, cologne, skin care products, gift sets, or a product by brand. And scrolling a little further down, you can see a lot of their products listed as well as other site info, like order tracking, the “about us” section, and more.
There’s nothing that sets Perfume.com apart from the pack in terms of layout, other than the fact that the site does seem to be more streamlined than some competing sites. For function, it’s very to the point, pleasing to the eye, and even someone not familiar with online shopping should be able to get in and out in a hurry.

Product Range and Pricing Options

Perfume.com lists well over 100 brands of perfume and cologne on their site, with prices that vary—sometimes drastically—for even the same product. This is because the site isn’t its own store per se; it acts more as the middleman, hooking customers up with the products they want for a discounted price. So the saving grace here is that most of the products on Perfume.com seem to be more affordable than on similar sites, and certainly retail sites.
Something that’s very satisfying about Perfume.com is that they’re willing to play ball in the world of online discounts. Shoppers looking for a great way to save money on their order can use a current perfume.com coupon code for the site, saving them even more money.
As far as notable brands offered, the list literally extends beyond A-Z, with products from 2 Be 3 and 50 Cent to Yzy and Zirh International. You’ll also find all popular perfumes on the site as well, like Versace, Chanel, Prada, Gucci, Lolita, Angel, and much more.

How Perfume.com Stacks up Against the Competition

A lot of perfume sites we visited seemed very similar on the surface, but the real differences lie just beyond the welcome page. Perfume.com, for instance, seems to do something a lot of other sites don’t. Once you click on a page you’re interested in, you’re taken to a landing page that has a large yet streamlined search feature on the left-hand side of the screen, allowing you to see every major brand, every pricing range, every category, and even different types of products, like romantic, woody, spicy, fruity, and citrus.
So, at the end of the day, Perfume.com is just one player in a packed field per its genre. But with an attractive look, streamlined function, a slew of payment options, and any type of perfume or cologne you could ever want, it seems to be a good website that stands out well in its niche.